Lego.com

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Lego.com
LEGO logo.svg
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Screenshot
300px
Site layout 2007-2010
Web address www.LEGO.com/
Available in English, Dutch, Japanese, Korean, Chinese, Spanish, French, Czech, Italian, Hungarian, Polish, Danish, Norwegian, Swedish, Russian, Finnish
Owner The Lego Group
Alexa rank
 Negative increase 1,533 (April 2014)[1]

Lego.com (officially referred to as LEGO.com) is the official website of the Lego Group and Lego brand toys. The Lego website has developed over the years, and aims to provide many extra services for fans, as well as being simply a shop and product catalog. In 2011, Lego.com won the Webby Award for Best Welcome/Home Page.[2]

History

Lego.com began in 1996, as a small site with an online shop, one game, and pages about current products. A huge milestone came in 2001, when the moderated Lego.com Message Boards were introduced. In 2005, these Message Boards were updated and were given a new look. In 2007, the whole site was updated, giving the home page a new layout, and changing "Club" to "Play". Another large update came in May 2008, when My Lego Network was introduced. In 2009, the Lego Account became Lego ID. Soon the site was updated again in 2010 changing "Play" to "Games" and adding create and share to the front page. In 2012, the Lego.com Message Boards were updated again to the current version. In 2014, LEGO began running "crowdsourced" idea competitions on the idea.lego.com.[3]

Products

The Products page provides links to each of Lego's theme's web pages.[4] The current Lego themes that are represented on the Lego.com products page are:

Lego Duplo Lego Friends Lego City Lego Chima Lego Bionicle
Ninjago Lego Star Wars DC Superheroes Lord of the Rings Lego Marvel Super Heroes
Lego Mixels Lego Minecraft Lego Elves Lego Jurassic World Lego Disney Princesses
Alien Conquest Technic Kingdoms Lego Games Lifestyle
Lego Cars 2 Pharaoh's Quest Minifigures Bricks and More Creator
Lego Juniors Pirates of the Caribbean Racers Mindstorms NXT 2.0 Power Functions
Atlantis Life of George Mixels Lego Legends of Chima SpongeBob SquarePants

Lego Universe

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Main article: Lego Universe

Lego Universe was a massively multiplayer online game developed by NetDevil. It was released in October 2010. Its release has been delayed from original estimates of 2009,[5] late November 2008,[6] and mid-2008.[7] This is the first Lego computer game sold in which players can connect and play online. It closed on January 30, 2012 due to the lack of users in their target group.[8][9] [10]

Play

Play began as CLUB in the year 2001, with few games and the then small Message Boards. These Message Boards are fully moderated by real people.[11] In 2005, they were updated, and in 2012, they were updated to the current form. In 2007, the name was changed to Play. There is also a Games section, a Downloads section, a Comics and Movies Section, and a Club Section containing news, movies, and building tips.

My Lego Network

File:My LEGO Network logo.jpg
The My Lego Network Logo

My Lego Network (often just abbreviated MLN) was a child-oriented social networking site[12] that had replaced Lego Club pages in January 2008.[13] A member creates a public page with preset modules, customizing layout and colors. Some modules produce items, which can be sent to "Networkers" (Non-player characters) to move up in the ranks (0 - 10).[12][13] The website also had a built in inbox that contained prewritten messages that could be sent to MLN friends as well as Networkers.[12][13]

My Lego Network was shut down on September 30, 2015.

Ranks

Each rank in My Lego Network had a specific Networker theme associated with it, as well as a final "Masterpiece"[14] that allowed players to move on to the next rank and befriend new Networkers. Ranks would become progressively more challenging as players moved on.

Rank Theme Masterpiece
1 Farming Crimson Apple
2 Bees Royal Hive Queen
3 Middle Ages Mythology Giant's Hat
4 Racing Speedy Motorcycle
5 Dinosaurs / Exploration Jeweled Triceratops
6 Construction Craftsman's Cottage
7 Music Enchanting Harp
8 Native Americans Brickota Totem Pole
9 Medieval Knights Tower of Many Shields
10 Lego Space Intergalactic Cruiser

Networkers

My Lego Network consisted of many networkers each with their own purpose. There are different types of networkers.

Rank networkers

This helped players advance through the ranks.

Mini rank networkers

Helped advance through mini ranks. For completing a mini rank players usually earned a badge.

Secret networkers

Hidden networkers could usually help advance through the ranks easily. When befriended they do not show up on friend lists.

Formerly secret/other networkers

Usually to do with mini ranks.

Shop

The Lego Shop on the website is the official shop for Lego brand products. Users can buy Lego sets, as well as individual pieces.

See also

External links

References

  1. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lego Products Page
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ http://messageboards.lego.com/en-US/home/default.aspx
  12. ↑ 12.0 12.1 12.2 MLN Getting Started
  13. ↑ 13.0 13.1 13.2 Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ MLN Masterpieces
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