Asiana Airlines

Asiana Airlines
아시아나항공
Asiana Hanggong

IATA ICAO Callsign OZ AAR ASIANA
Founded	17 February 1988 (1988-02-17)
Hubs	Seoul Gimpo International Airport Seoul Incheon International Airport
Focus cities	Gimhae International Airport Jeju International Airport
Frequent-flyer program	Asiana Club
Airport lounge	Asiana Lounge
Alliance	Star Alliance
Subsidiaries	Asiana IDT Air Busan Air Seoul (proposed)
Fleet size	84
Destinations	108
Company slogan	아름다운 사람들 (Korean) Beautiful People (English)
Parent company	Kumho Asiana Group
Headquarters	Osoe-dong, Gangseo-gu, Seoul, South Korea
Key people	Kim Soo-Cheon (김수천) (President & CEO)
Revenue	KRW\ 5,638.1 billion (2012)
Employees	10,183 (2015)
Website	www.flyasiana.com

Asiana Airlines
Hangul	아시아나항공
Hanja	-韩亚航空
Revised Romanization	Asiana Hanggong
McCune–Reischauer	Asiana Hanggong

Asiana Airlines logo, 1988–2006

Asiana Airlines Inc. (Hangul: 아시아나 항공; RR: Asiana Hanggong; KRX: 020560; formerly Seoul Airlines) is one of South Korea's two major airlines, along with Korean Air. Asiana has its headquarters in Asiana Town building in Seoul. The airline has its domestic hub at Gimpo International Airport and its international hub at Incheon International Airport (70 kilometres (43 mi) from central Seoul). As a member of Star Alliance, it operates 14 domestic and 90 international passenger routes, and 27 cargo routes throughout Asia, Europe, North America, and Oceania. As of December 2014, the company employs 10,183 people. The majority of Asiana's pilots, ground staff, and flight attendants are based in Seoul. Asiana Airlines is the largest shareholder in Air Busan, a low-cost regional carrier joint venture with Busan Metropolitan City. Asiana is also currently an official sponsor of the South Korea national football team and The Presidents Cup 2015.

History

Founding

Korean Air (associated with the Hanjin Group), which was privatized in 1969, had a monopoly on the South Korean airline industry until the establishment of Asiana in 1988. Asiana's formation did not come about as a policy initiative favoring liberalized market conditions but rather because of pressure from other chaebols and interests who wanted to compete. It was formed by the Kumho Asiana Group (formerly Kumho Group) and was originally known as Seoul Air International. Asiana was established on 17 February 1988 and started operations in December 1988 with flights to Busan. As of 2007 the airline was owned by private investors (30.53%), Kumho Industrial (29.51%), Kumho Petrochemical (15.05%), foreign investors (11.9%), Korea Development Bank (7.18%), and others (5.83%).

An Asiana Boeing 747-400 taxiing at Frankfurt Airport

An Asiana Airlines Airbus A321 wearing the old livery

Beginning regular service

Asiana began operations in December 1988, using Boeing 737 Classic planes, with flights to Busan and Gwangju. In 1989, Asiana began regular services to Jeju City, Gwangju, and Daegu and later the same year, Asiana began international chartered flights to Sendai in Japan. In 1990, Asiana began its first scheduled international service to Tokyo, Nagoya, Sendai, and Fukuoka. In the same year, Asiana had 9 Boeing 747-400s, 10 Boeing 767–300s and 8 Boeing 737–400s. In early 1991, Asiana began services to Bangkok, Singapore, Hong Kong and Taipei. Transpacific flights to Los Angeles began in December 1991 with a Boeing 747-400 Combi. Services to Vienna, Brussels, and Honolulu began in the mid 1990s. In 1993, Asiana began services to Ho Chi Minh City in Vietnam.

Expansion as global carrier and joining Star Alliance

Asiana Airlines has rapidly expanded since its establishment in 1988 to become a mid-sized, global carrier with a current fleet of 85 aircraft. In December 1998, the airline operated the presidential airplane for the first time. The Airline was listed in KOSDAQ In December 1999. On 28 January 2003, the airline became a full Star Alliance member, expanding its worldwide network and global brand. In 2004, the airline added the Airbus A330 and the Boeing 777-200ER to its fleet, and expanded its routes into mainland China. Currently it provides international services to 71 cities in 23 countries on 91 routes, and domestic services to 12 cities on 14 routes. It also provides international cargo services to 29 cities in 14 countries on 28 routes by Asiana Cargo, the airline's freight division. In 2012, the airline had net sales of US$5.3 billion.

New corporate identity

In February 2006, Asiana Airlines modernized its corporate identity for unification with those of other divisions of its parent company the Kumho Asiana Group. The names of the travel classes have changed from First Class, Business Class, and Economy Class to First, Business, and Travel classes respectively, and the colors of the travel classes have changed to yellow, blue and red for First, Business, and Travel Class, respectively. New uniforms were also created for the crew.

Future developments

Since the 2000s (decade), Asiana has focused on long-haul services and fleet modernization. As of December 2013, Asiana operates total 90 (45 round-trip) transpacific passenger flights per week. The airline also plans to increase the size of its fleet from current 83 to 85, with the delivery of the Airbus A380 in May 2014. For safety improvement, further focus will also be made on improving communications between crews.

Notable achievements

Asiana began to focus on being an environmentally friendly company in the mid-90s and has put its efforts ever since in this regard, such as completely banning in-flight smoking and cigarette sales in 1995. The company was awarded first in class certification by the International Organization for Standardization (ISO) for meeting criteria ISO 14001 in 1996. In 2001, Asiana Airlines was recognized for being the "first environmentally friendly company within the service industry" by the Ministry of Environment. Some of Asiana's other environmentally-minded programs include an emissions measurement and reduction system, reducing pollution from ground facilities and partnering with the Rainforest Alliance for coffee served on board.

On 17 February 2009, Air Transport World (ATW) awarded Asiana the "Airline of the Year" award, which is considered to be one of the most honorable awards in the airline industry. In May 2010, Asiana Airlines was named the best airline in the world by Skytrax at the 2010 World Airline Awards. Asiana came in second place behind Qatar Airways in 2011 and 2012.

Corporate affairs

The airline has its headquarters in Asiana Town (아시아나타운) in Osoe-dong, Gangseo-gu, Seoul. The airline's head office moved from Hoehyeon-dong, Jung District to Asiana Town in Osoe-dong on 1 April 1998.

Destinations

Further information: Asiana Airlines destinations

Asiana Airlines serves destinations on four continents with a well-developed Asian network that includes important cities in the People's Republic of China, Japan, Southeast Asia and Central Asia. The airline serves a number of gateway cities in North America and Europe while retaining a limited coverage of Oceania. It is the first airline that has developed regular passenger routes between Seoul and Tashkent, Almaty, Siem Reap, Phnom Penh and Koror. Besides regular routes, Asiana also has served a number of seasonal charter routes from Seoul to some tourist attractions such as Brunei, Nha Trang, Qiqihar and Zhangjiajie. Asiana Cargo, the airline's only cargo subsidiary, also has a wide network, especially in Europe and the United States, and currently serves cities that Asiana does not offer regular passenger services to and from. Some of these cities in Europe, include Brussels, Milan, Oslo, and Vienna. Some of these cities in the United States, include Atlanta, Dallas, Miami, and Portland.

In July 2013, Asiana began its regular passenger service to Jakarta and Denpasar, Indonesia. Currently, there are also plans to launch a new passenger route between Seoul and Wuxi. While trying to obtain traffic rights for Korea-Mongolia routes, the airline is also considering more investment in long-haul services, including launching a direct charter route to Barcelona by May 2014.

Codeshare agreements

In addition to Star Alliance members, Asiana Airlines now also have new codeshare agreements with the following airlines, as of April 2014:

• Air Astana
• Air Busan (Subsidiary)
• Air Canada (Star Alliance)
• Air China (Star Alliance)
• AeroMexico (SkyTeam)
• All Nippon Airways (Star Alliance)
• Aurora
• China Eastern Airlines (SkyTeam)
• China Southern Airlines (SkyTeam)
• Etihad Airways
• Ethiopian Airlines (Star Alliance)
• JetBlue Airways
• Myanmar Airways International
• Qantas (Oneworld)
• Qatar Airways (Oneworld)
• Singapore Airlines (Star Alliance)
• South African Airways (Star Alliance)
• S7 Airlines (Oneworld)
• Shandong Airlines
• Shenzhen Airlines (Star Alliance)
• SriLankan Airlines (Oneworld)
• Thai Airways (Star Alliance)
• United Airlines(Star Alliance)

Fleet

An Asiana Airbus A320 at Beijing Capital International Airport, China. (2014)

An Asiana Boeing 777-200ER departs from Sydney Airport in Australia

An Asiana Airbus A380-800 at Osaka-Kansai International Airport, Japan. (2015)

An Asiana Cargo Boeing 747–400BDSF

As of December 2015, Asiana Airlines' fleet consists of the following aircraft:

Asiana Airlines fleet

Aircraft	In service	Orders	Options	Passenger				Notes
				P	J	Y	Total
Airbus A320-200	7	—	—	0	0	156	156	to be retired and replaced by Airbus A321neo. Some will go to Air Busan.
Airbus A321-100	2	—	—	0	0	200	200	200 standard economy seats, to be transferred to Air Busan.
Airbus A321-200	23	5	20	0	12 12 0 0	165 159 195 191	177 171 195 191	All to be converted to 184 or 190 seat by 2016.
Airbus A321neo	—	25	5	TBA				with 5 options and 20 purchase rights, delivered from 2017.
Airbus A330-300	15	5	—	0	30	260 245	290 275	5 to be configured with 271 seats
Airbus A350-800	—	8	10	TBA				Original orders included 10 of each variations (−800, −900, −1000). Deliveries 2016-2025.
Airbus A350-900	—	12	10	TBA
Airbus A350-1000	—	10	10	TBA
Airbus A380-800	4	2	4	12	66	417	495
Boeing 747-400	2	—	—	10	45	304	359
Boeing 747-400M	2	—	—	10	24	230	264
Boeing 767–300	7	—	—	0	15 0	235 270	250 270	250 Seats - AVOD system on every Business Cabin. No AVOD on every Economy Class Cabin.
Boeing 777-200ER	11	—	—	8 8 0 0 0	24 28 24 22 28	214 226 271 272 272	246 262 295 294 300	PTV System on aircraft No.1 to 2 AVOD system on aircraft No.3 to 11 First Class Cabin from aircraft no. 8
Asiana Cargo fleet
Boeing 747-400BDSF	6	—	—	N/A
Boeing 747-400F	4	—	—	N/A
Boeing 767-300ERF	1	—	—	N/A
Total	84	71	59

• Asiana assigns Hong Kong, Saipan and Taipei to its Southeast Asia grouping.

Retired fleet

The company has previously operated the following aircraft:

• Boeing 737–400
• Boeing 737–500
• Boeing 767–300ER

In-flight services

Asiana Airlines offers five classes of services – First Suite class, First class, Business Smartium class, Business class and Travel (economy) class. Seat configurations and in-flight entertainment systems vary by the type of the aircraft and its operating routes, although Asiana is likely to simplify those with upcoming deliveries of its new orders from Airbus.

First Suite class and First class are mainly offered in between Seoul and Los Angeles, New York City, Chicago and Frankfurt. Passengers in these classes are offered pajamas, souvenirs and "amenity kits" containing items such as skin cream, toothpaste, eye shades and earplugs. A passenger can pre-order in-flight meals 48 hours prior to departure. First class seats are equipped with personal AVOD systems.

Besides those routes, most of Asiana's international flights offer two type of classes – business smartium class or business class as the highest class, and travel class, without first class. Some of the short-length international flights and charter flights are operated by mono-class basis, as well as all of the airline's domestic flights. Every business "smartium" class seat is equipped with video on demand. Other business-class seats were upgraded to video on demand by 2014. Apart from some routes operated by 767 and A321-100 aircraft, most of Asiana's Travel class seats also have television or video systems. In-flight entertainment systems are not offered on domestic routes, which consist of flights of an hour or less.

Asiana offers two in-flight magazines, 'Asiana' (a travel magazine) and 'Asiana Entertainment', which are available to all passengers.

Frequent flyer program

Asiana Club is Asiana Airline's frequent flyer program, formerly Asiana Bonus Club. Asiana Club has five tiers: Silver, Gold, Diamond, Diamond Plus and Platinum. To acquire or maintain each tier, members are required to accrue 0, 20000, 40000, 100000 miles in two calendar years from the 'reference date'. Status miles are based on 'On-board mileage', which includes miles accumulated by traveling with Asiana Airlines or Star Alliance airlines. Also, members can accrue miles by flying 'partner airlines' such as Qatar Airlines. Miles accumulated in the program entitle members to bonus tickets, class upgrades and other products and services such as dining at Outback Steakhouse.

In addition, individuals who accumulate 500,000 miles earned on Asiana receive lifetime Asiana Diamond Plus status. Individuals who accumulate 1,000,000 miles earned on Asiana receive lifetime Asiana Club Platinum status.

Partners

Asiana Club Miles can be collected on all flights operated by Star Alliance member airlines, Qatar Airways and Etihad Airways.

Marketing

Asiana has endorsement deals with the following:

• Park Ji-Sung – Queens Park Rangers star
• K. J. Choi – Professional golfer
• Yong-Eun Yang – Professional golfer
• Chan-Ho Park – ex-MLB pitcher
• YG Entertainment – record label and talent agency
• KBS Symphony Orchestra
• Korea National Ballet

Incidents and accidents

File:NTSBAsiana214Fuselage.jpg

NTSB investigators looking at the fuselage of Asiana Airlines Flight 214 after it crash-landed in San Francisco (July 2013)

• On 26 July 1993, Asiana Airlines Flight 733, a Boeing 737–500 (HL7229) crashed in poor weather about four kilometres short of the runway in Mokpo while making its third landing attempt on runway 06 at Mokpo Airport. Two of the six crew members and 66 of the 110 passengers on board were killed.
• On 11 November 1998, an Asiana Airlines Boeing 747-400 attempting a U-turn in the gate area of Ted Stevens Anchorage International Airport embedded its winglet into an Aeroflot Ilyushin Il-62M's tail. No one was injured. Asiana was subsequently sued by Aeroflot. The Il-62M in this incident had to be written off and was parked at Ted Stevens Anchorage International Airport with the Asiana winglet still embedded in its tail, until it was scrapped in October 1999.
• On 28 July 2011, Asiana Airlines Cargo Flight 991, a Boeing 747-400F bound for Shanghai Pudong Airport from Incheon Airport, crashed into the Pacific Ocean off Jeju Island, South Korea, after reporting a fire in the cargo compartment.
• On 6 July 2013, Asiana Airlines Flight 214, a Boeing 777-200ER (HL7742), crashed short of the runway while landing at San Francisco International Airport, killing 1 of the 307 passengers on board. A second passenger also suffered fatal injuries after being run over by airport facilities during the emergency response and a third died in hospital a week after the incident as a result of their injuries. On 25 February 2014, Asiana Airlines was fined $500,000 by the U.S. Department of Transportation for "failing to promptly contact passengers' families and keep them informed about their loved ones" during and after the crash.
• On 14 April 2015, Asiana Airlines Flight 162, an Airbus A320 (HL7762), crash landed short of the runway at Hiroshima Airport, Japan. The aircraft spun 180 degrees and eventually stopped on the runway with a fractured wing, damage to the left engine and all landing gear collapsed. The aircraft was operating an international scheduled passenger flight from Incheon International Airport, Seoul, South Korea. More than twenty of the 82 people on board were injured.

See also

• Transport in South Korea
• List of companies of South Korea
• List of airlines of South Korea
• List of airports in South Korea
• List of Central, Far East, South, and Southwest airline holding companies

External links

• Asiana Airlines
• Asiana Cargo