Belvita
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Belvita, sometimes written belVita or BelVita, is a brand of breakfast biscuit sold originally by Kraft Foods and now by Mondelēz International, a U.S. company created from the global snacking and food brands of Kraft Foods.[1] The biscuits were first marketed in Europe,[citation needed] and were introduced to the United States market in 2012.[2][3]
In November 2011, Kraft Foods announced that it had given the U.S. advertising creative assignment for Belvita to Crispin Porter & Bogusky, an advertising agency that is part of MDC Partners.[4]
The product was launched in the United States on Super Bowl Sunday, and its online social media campaign in the United States uses influencer marketing.[citation needed] Influencers include illustrator Katie Rogers, fashion photographer Meagan Cignoli, intensati founder Patricia Moreno and Lukes Lobster founder Luke Holden.[citation needed]
In October 2012 in the United Kingdom, Belvita was reportedly the brand of biscuit showing the highest growth in sales.[5][6]
Lisa Snowdon, an English fashion model, television personality and presenter, was the face of Belvita in the United Kingdom from 2010-2014,[citation needed] having appeared in advertisements for the biscuits with fellow Capital FM DJ Johnny Vaughan.[citation needed]
References
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<references />, or <references group="..." />External links
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- belVita Games website
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