Blendtec

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Blendtec
Blendtec Logo 2014.svg
Type Consumer Goods
Founded 1975
Headquarters Orem, Utah, USA
Area served Global (except for UK)
Founder(s) Tom Dickson
Key people Tom Dickson, CEO [1]
Industry Blenders
Products Classic, Designer and Professional Series Blenders [2]
Parent K-TEC, Inc.
Advertising Will it Blend?

Blendtec is a company that sells professional and home blenders. It is a division of K-TEC, Inc.[3] The founder of Blendtec is Tom Dickson.[3] The company was founded in 1975 and as of 2015 still operates primarily from Orem, Utah.[4]

Blendtec is notable for its Will It Blend? viral marketing campaign,[5] where Dickson blends different products, including iPods, iPhones, marbles, golf balls, remote controls and much more.

In February 2006, Blendtec sued Vitamix Corporation for infringing its patents on Blendtec’s “Wild Side” jar design, which Vitamix had copied as its own MP and XP containers. The court concluded Vitamix had infringed Blendtec’s patents, and awarded Blendtec total damages of approximately $24 million, the largest patent-related penalty in the history of Utah.[6][dead link]

In July 2013, Blendtec won the 2013 Gold Innovation Award for innovations delivered by Blendtec’s Signature Series™ and Stealth® lines of blenders.[7]

Blendtec is the parent company of a new nutrition company, Blendfresh™, which was launched on July 14, 2014.[8]

Products

Home Blenders
[9]
  • Classic 560
  • Classic 570
  • Classic 575
  • Designer 625
  • Designer 675
  • Designer 725
  • Professional 750
  • Professional 800
  • Tom Dickson Extreme Blender
Commercial Blenders [10]
  • EZ 600
  • Chef 600
  • Chef 775
  • Connoisseur 825
  • Stealth 875
  • Self Serve Smoothie Machine
  • BDI
  • BI
  • BD8
  • BlendPoint
Jars
[11]
  • WildSide Jar
  • FourSide Jar
  • Twister Jar
  • Mini Twister Jar
Mills & Mixers
  • Kitchen Mill
  • Mix n' Blend II

See also

References

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External links


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  1. ↑ http://www.gourmetinsider.com/blendtec-founder-dickson-named-ceo/
  2. ↑ http://www.blendtec.com/blenders
  3. ↑ 3.0 3.1 Mixing It Up, New York Times, Rob Walker, August 22, 2008
  4. ↑ [1]
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Vitamix Infringement Case Summary
  7. ↑ Blendtec snags 2013 Gold Innovation Award
  8. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ http://www.blendtec.com/blenders
  10. ↑ http://www.blendtec.com/commercial
  11. ↑ http://www.blendtec.com/jars
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