Cartoonito (American programming block)

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This article is about the American programming block. For international feeds and the brand as a whole, see Cartoonito.
Cartoonito
Network <templatestyles src="Plainlist/styles.css"/>
Owned by Warner Bros. Discovery Networks
Country United States
Language <templatestyles src="Plainlist/styles.css"/>
  • English
  • Spanish (with SAP)
Website www.cartoonito.com

Cartoonito is an American programming block, which premiered on September 13, 2021 on Cartoon Network, and a dedicated section on the streaming service HBO Max. Cartoonito targets a preschool audience around two to six years old.[1]

Background

Educational blocks (1996–2005)

In 1996, Cartoon Network created a Sunday morning block of preschool programs. It featured series such as Big Bag, a live-action/puppet television program by the Children's Television Workshop, Small World, and Cave Kids. However, Big Bag ran until 1998, while Small World ran until 2002. Once Big Bag left Cartoon Network's lineup in 2001, Baby Looney Tunes, along with Pecola, Sitting Ducks, and Hamtaro, filled that space in 2003. The block moved to weekday mornings afterward.

Tickle-U (2005–2006)

Tickle-U was Cartoon Network's first attempt at an official weekday-morning preschool programming block, premiering on August 22, 2005, and aired from 9 to 11 a.m. ET/PT. Programs on the line-up included acquired shows such as two Teletoon/Treehouse TV series (Harry and His Bucket Full of Dinosaurs and Gerald McBoing-Boing) and British shows (Gordon the Garden Gnome, Peppa Pig, Little Robots, and Yoko! Jakamoko! Toto!). Unlike their original counterparts, the British-acquired shows featured an American voice cast. The only original series was Firehouse Tales, produced by Warner Bros. Animation.

The block also featured two CGI characters as hosts: named "Pipoca" and "Henderson." After Tickle-U closed in 2006, some of its programmings still aired on Cartoon Network until 2007 and as part of the schedule of the British variation of Cartoonito.

It was the last attempt at a preschool programming block until Cartoonito in 2021 on both Cartoon Network and HBO Max. Tickle-U premiered on August 22, 2005, and aired 2 hours from 9am to 11am.[2][3] lasting until January 6, 2006, after which, the block and its hosts were soon removed, though the shows continued to air on Cartoon Network. The promos for the shows featured on the block had Tickle-U branding and the mascots of the block were all replaced by shots of the main view of the City of Townsville from The Powerpuff Girls (which was taken from Cartoon Network's on-air presentation from 2004-2007).[4][5]

History

Pre-launch

On February 5, 2021, Tom Ascheim, president of Warner Bros. Global Kids, Young Adults and Classics announced in an interview with Kidscreen that Cartoon Network would expand its offerings to include series aimed at family audiences, girls, and preschoolers. The latter audience would pit the network in competition with established preschool brands like Disney Junior, PBS Kids and Nick Jr.[6] He would also announced the acquisition of the broadcast rights to the Thomas & Friends reboot series, Thomas & Friends: All Engines Go. On February 17, it was announced that WarnerMedia's international preschool brand Cartoonito would launch in the United States on Cartoon Network and streaming service HBO Max.[7] Over 20 series were expected to be featured at its 2021 launch.[8] A website for the block was launched in March 2021.[9]

On June 14, 2021, new idents of the block appeared on videos (which includes Esme & Roy, Mush-Mush & the Mushables, Care Bears: Unlock the Magic, and Love Monster) on Cartoonito's YouTube channel, and a newsletter was announced, with a new banner and avatar on the Cartoonito YouTube Channel in July.[10] A trailer for the block was released on July 29, 2021.[11][12]

Launch

On August 16, 2021, the launch date was announced for September 13, 2021; Baby Looney Tunes would be the first show to air on the block. The television block initially ran for 8 hours (6:00 a.m. to 2:00 p.m. ET/PT) on weekdays and 2 hours (6:00 a.m. to 8:00 a.m. ET/PT) on weekends.[13]

On November 16, 2021, the weekday schedule decreased to 7 hours (ending at 1:00 p.m. ET/PT). It later dropped another hour, ending at noon (12:00 p.m. ET/PT) on December 20, 2021.[citation needed] The block ceased airing on weekends on January 29, 2022, while the weekday schedule dropped yet another hour, ending at 11:00 a.m. ET/PT as of January 31, 2022.[citation needed] In February 2022, Cocomelon was added to the block, while Baby Looney Tunes was dropped.[14] In June 2022, the schedule dropped yet another hour, ending at 10:00 a.m.

Programming

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Main article: List of programs broadcast by Cartoonito

Cartoonito features co-productions and acquired programming, in addition to original series exclusive to the program block on Cartoon Network. Currently, Cartoonito's lineup includes Care Bears: Unlock the Magic, Pocoyo, Love Monster, Bing, Caillou, and Thomas & Friends: All Engines Go; with The Not-Too-Late Show with Elmo, Sesame Street, and Little Ellen exclusive to HBO Max.

Correlated services

Service Description
Cartoonito on Demand A video-on-demand service, which launched concurrently in 2021, and is available to most subscription-based providers. The service offers select episodes of Cartoonito programming seen on Cartoon Network.
HBO Max A subscription video-on-demand hub that launched on HBO Max. In addition to as well as some exclusive shows.

See also

References

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External links

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