Consumer's risk

Consumer's risk or Consumer risk is a potential risk found in all consumer-oriented products, that a product not meeting quality standards will pass undetected though the manufacturer's quality control system and enter the consumer marketplace.

References

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v t e Consumer behaviour
Concepts	Consumption (economics) Consumer spending Autonomous consumption Induced consumption Consumer debt Consumer economy Consumer culture theory
Research types	Consumer behaviour Marketing research Consumer neuroscience Consumer choice Consumer product Consumer economics
Consumer attributes	Consumer confusion Consumer's risk Consumer confidence Consumer socialization Consumer ethnocentrism Cultural consumer Homo economicus Consumption function
Processes	Consumer cooperative Consumer-to-business Factory-to-consumer Consumer service Consumerization

Consumer's risk

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