DataNeutrality
DataNeutrality.org is a New York-based non-profit organization that is dedicated to creating socially responsible data collection protocols for the Internet.[1] The non-profit has a board of directors that consists of representatives from operators of websites and mobile apps, consumer advocates, and data collectors.[2]
DataNeutrality works in concert with another New York-based organization, the for-profit start-up Mezzobit, to set data rules, perform compliance for Mezzobit, and send report cards to Mezzobit customers.[3] A primary focus of the organizations is to govern the operation of third-party data collection tags, also called web beacons, and website visitor tracking. The intention is to create a self-regulatory framework for Internet data to augment industry standard and regulatory efforts.[4][5][6]
The pairing of these two organizations is an example of the Regulation 2.0 paradigm that encourages corporate transparency and accountability to promote sustainable and positive societal outcomes.[7]
References
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