Dave Asprey

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Dave Asprey
Nationality American
Education
Known for Bulletproof Coffee
Movement Bulletproof diet
Board member of Silicon Valley Health Institute
Spouse(s) Lana Asprey
Website www.bulletproofexec.com

Dave Asprey is an American entrepreneur, businessman and author.[2] He is the founder of "The Bulletproof Executive",[3] and chairman of the board of the Silicon Valley Health Institute.[4] Asprey is a "biohacker,"[5] creator of Bulletproof Coffee,[6] and author of The Bulletproof Diet.[7]

Asprey is also known for being early to exploit the Internet for commerce, selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994.[8][9] Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems and Citrix Systems.[10]

Asprey has also been widely criticized for trying to equate homeopathy with chemotherapy, as a cancer treatment.[11]

Career

After graduating from University of California, Santa Barbara, Asprey worked in the IT industry for companies including Bradshaw[12] and 3Com.[13] He also ran the Internet and Web Engineering program at University of California, Santa Cruz, in which Asprey created one of the first working instances of cloud computing.[14] Later, he joined Exodus Communications as director of strategic planning[15] where he co-founded the company’s professional services group.[14]

Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by Citrix Systems.[14] After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology[16] and later, vice president of technology and corporate development at Blue Coat Systems.[17] He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis.[10] Asprey was the vice president of cloud security for Trend Micro[18] before he left to run his own business full-time.[19]

In 2015, Asprey was named #19 out of the 100 most influential people in health & fitness.[20]

Bulletproof Nutrition

Asprey initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro.[19] Asprey also developed low-mold coffee beans, oils and supplements and started selling them on his website in 2011.[21] The following year, Asprey was a panelist at the “Hack Your Brain” event at South by Southwest. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof operations.[19]

Asprey also runs a podcast, "Bulletproof Radio," which was downloaded 10.5 million times in 2014.[21] The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and hack their own health.[22]

In 2014, Asprey authored The Bulletproof Diet published by Rodale Books, which explores how food, supplements, and technology might be used to "hack" human biology, and lead to a "high-performance life."[1][2]

On July 25, 2015, Bulletproof opened its first Bulletproof Cafe in Santa Monica.[23]

In July, 2015, Asprey raised $9 million from Trinity Ventures to expand the Bulletproof Nutrition brand & coffeeshops.[24]

Bulletproof Diet

The Bulletproof Diet: Lose up to a Pound a Day, Reclaim Energy and Focus, Upgrade Your Life, by Asprey, explores how food, supplements, and technology might be used to "hack" human biology, and lead to a "high-performance life"; it recommends a high-fat, high-vegetable, moderate-protein, low-toxin, and low-starch eating plan that targets 50–70% of calories from healthy fats, 20% from protein, 20% from vegetables, and 5% from fruit or starch.[25]

MNN contributor Michael D'Estries characterized the Bulletproof Diet as having "a robust celebrity following, a growing chorus of supporters, and a new book", and said it is "poised to become the first big diet of 2015."[26]

Vox contributor Julia Belluz criticized The Bulletproof Diet as "like a caricature of a bad fad-diet book", saying it had many claims made without evidence or which relied on cherry-picked studies, and encouraged readers to buy Bulletproof products. Belluz wrote particularly against claims that changing diet can reduce inflammation and lead to weight loss, saying Asprey ignored contradictory studies about the health benefits of certain foods, and inappropriately extrapolated studies on animals, very small groups of people, and people with specific diseases to the general human population.[27]

Bibliography

  • The Better Baby Book (2013) co-authored with his wife Lana Asprey
  • The Bulletproof Diet (2014)

See also

References

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  14. ↑ 14.0 14.1 14.2 Lua error in package.lua at line 80: module 'strict' not found.
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  19. ↑ 19.0 19.1 19.2 Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ http://greatist.com/health/most-influential-health-fitness-people
  21. ↑ 21.0 21.1 Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ http://www.laweekly.com/restaurants/david-asprey-wants-you-to-drink-coffee-with-butter-some-dismiss-his-science-video-5658426
  24. ↑ http://techcrunch.com/2015/07/23/trinity-bulletproof/
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ Lua error in package.lua at line 80: module 'strict' not found.

External links

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