Genesis Motor

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Genesis Motor, LLC
Division
Industry Automotive
Predecessor Hyundai Equus (G90)
Hyundai Genesis (G80)
Founded 4 November 2015; 8 years ago (2015-11-04)
Headquarters Seoul, South Korea
Key people
 Manfred Fitzgerald
(Global Head and Executive Vice President)
Erwin Raphael
(Chief Operating Officer)
Products Luxury vehicles
Services Automotive financial services
Parent Hyundai Motor Group
Website genesis.com

Genesis Motor is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015.[1][2] Genesis models are designed in Rüsselsheim, Germany, Namyang, South Korea, and Irvine, United States; and produced in Ulsan, South Korea.[3][4]

Manfred Fitzgerald, former director of brand and design at Lamborghini, is executive vice president.[5] Luc Donckerwolke, former design director of Volkswagen subsidiaries Bentley, Lamborghini and Audi,[6] is head of design operations.[7] Peter Schreyer, formerly at Volkswagen and principal designer of the VW Golf, New Beetle, and the Audi TT,[8] is a president and heads design management. Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role[9] as executive vice president of performance development and high performance vehicles.[10] Sang-yup Lee, former designer of the C-6 Chevrolet Corvette and Bentley Continental GT, and Alexander (Sasha) Selipanov, former designer of the Bugatti Chiron, lead exterior and advanced design.[11][8] Fayez Rahman, former development leader at BMW, is vice-president of architecture development.[8] Bozhena Lalova, on a secondment from Mercedes-Benz, heads colour and trim.[11]

History

File:Genesis G70 Frontside.jpg
Genesis G70, the 2019 North American Car of the Year.
File:2017genesisg80golden03.jpg
Genesis G80 3.8L AWD
File:Genesisg80sportgolden.jpg
Genesis G80 Sport 3.3T AWD
File:GENESIS G90 Front-Side.jpg
Genesis G90

Hyundai conceived "Concept Genesis" in 2003 and introduced its first ever model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan".[12] The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles.[13] Hyundai introduced the Genesis in 2008 at the North American International Auto Show.[14]

Chris Hosford, Hyundai's United States spokesman, cited three main reasons to make Genesis a stand-alone brand:[15]

  • Genesis' extant seven years in the luxury car market was successful
  • Genesis ranked among the top three segment sellers
  • Customers demanded a separate Genesis division

Genesis Motor announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand's flagship model.[16] Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships' showrooms. On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea.[17] The car was introduced to the United States market during the 2018 New York Auto Show on March 28, 2018.[18] In June 2018, according to the reports, Genesis Motor ranked first on J.D. Power’s Initial Quality Study.[19]

Models

Car Launch Year Facelift Predecessor Model
G70 2017 – –
G80 2016 – Hyundai Genesis
G90 2015 2018 Hyundai Equus
GV80 SUV 2020 confirmed – –
GV70 SUV 2021 confirmed – –
Coupe 2022 est. – –

Future plans

By 2020, a sports coupe and two crossovers are expected, bringing the number of Genesis models to six.[1] Genesis follows an alphanumeric naming convention; car models are named by combining the letter G and a number (70, 80, 90, and so on) while crossovers are named by combining the letters GV and a number.[20] Genesis is initially being marketed in South Korea, China, the Middle East, Russia, Canada and The United States, followed by Europe and the rest of Asia.[2][21]

Production aggregate

Between November 2015 and October 2018, Genesis sold 206,882 vehicles; of the total, 127,283 were G80 models, 52,417 were G90 units, and 27,182 were G70s.[22] In 2016, Genesis sold 66,029 models in South Korea.[23]

Year Units sold
10k 20k 30k 40k 50k 60k 70k 80k 90k 100k
Genesis Motor (since 2015)
2015[22] 555  
2016[22] 58,916  
2017[22] 78,889  

Marketing

Genesis is the official sponsor of the NFL, the Genesis Open at the Riviera Country Club, and the Condé Nast International Conference.[24][25] Architect Rem Koolhaas designed the world's first ever Genesis showroom in Seoul's Gangnam district.[26] Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon.[27] The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.[28]

References

  1. ↑ 1.0 1.1 Lua error in package.lua at line 80: module 'strict' not found.
  2. ↑ 2.0 2.1 Lua error in package.lua at line 80: module 'strict' not found.
  3. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  4. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  5. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  6. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  7. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  8. ↑ 8.0 8.1 8.2 Lua error in package.lua at line 80: module 'strict' not found.
  9. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  10. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  11. ↑ 11.0 11.1 Lua error in package.lua at line 80: module 'strict' not found.
  12. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  13. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  14. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  15. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  16. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  17. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ 22.0 22.1 22.2 22.3 Lua error in package.lua at line 80: module 'strict' not found.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  27. ↑ Genesis Teams Up With Amazon to Bring Connected Cars To Connected Homes
  28. ↑ Genesis Launches New Innovative Luxury Amenities to Save Time and Add Convenience

External links

Genesis, a division of Hyundai Motor Group, automobile timeline, 2000s–present
Type 2000s 2010s 2020s
7 8 9 0 1 2 3 4 5 6 7 8 9 0 1
Compact executive G70
Executive Hyundai Genesis Hyundai Genesis → G80 G80
Full-size luxury Hyundai Equus G90
Compact luxury SUV GV70
Mid-size luxury SUV GV80
Coupé Hyundai Genesis Coupe
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