Ho Hos

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Ho Hos are small, cylindrical, frosted, cream-filled chocolate snack cakes[1] with a pinwheel design based on the Swiss roll. Made by Hostess Brands,[2][3][4] they are similar to Yodels by Drake's and Swiss Rolls by Little Debbie.

Sold two per package, they contain about 120 calories per roll.[5]

The product is also produced in Canada by Vachon Inc., which holds its Canadian rights.[citation needed]

History

A San Francisco bakery created the first Ho Hos in 1920.[6]

"Happy Ho Ho" was created in the 1970s[7] and was the original cartoon mascot for Ho Hos. The mascot appeared on the boxes, ads, and television commercials[8] for many years before he was discontinued. The character wore an outfit similar to that of Robin Hood,[9] including a feathered cap.

Additional varieties

A nut-covered version named Nutty Ho Hos was introduced in 1999, along with a promotional search for "the country's nuttiest celebrity laugh" which was awarded to comedian Eddie Murphy based on consumer votes.[6][8]

Caramel Ho Hos were introduced in February 2004. The modified snack includes a layer of caramel along with the creme filling.[10] Caramel-chocolate Ho Hos were another new flavor that were introduced in May 2003.[11]

Marketing

In 1990, there was a Teenage Mutant Hero Turtles advertisement campaign to promote the Turtles in Europe. The packets containing the snacks had all four of the Turtles on them, with a green filling.

See also

References

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  2. Lua error in package.lua at line 80: module 'strict' not found. ISSN 0890-1759
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  6. 6.0 6.1 Hostess Cakes: Ho Hos Archived January 31, 2010 at the Wayback Machine
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  10. IBC announces third-quarter results. April 15, 2004. Archived February 27, 2005 at the Wayback Machine
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