Insomniac Events

Insomniac Events

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Type	Private
Industry	Concert tours, event production, nightclub operation
Founded	1993
Headquarters	Beverly Hills, United States
Key people	Pasquale Rotella (founder)
Products	EDMBiz conference, EDM festivals, music publishing
Divisions	Insomniac Records, Bassrush, Basscon, Dreamstate
Website	Insomniac.com

Insomniac Events is an American tour promoter focusing primarily on electronic music events. It organizes a number of major dance music festivals, including its flagship Electric Daisy Carnival, along with other events such as Beyond Wonderland, Nocturnal Wonderland, and also jointly organized the Together as One festival with rival promoter Go Ventures prior to 2011. Insomniac also organizes the EDMBiz conference (an industry event first held in 2012 to coincide with EDC in Las Vegas, in a similar fashion to the Winter Music Conference and the Ultra Music Festival). Insomniac is involved of the operation of two Los Angeles nightclubs—Create (in partnership with SBE, built on the site of the former Vanguard Hollywood) and Exchange L.A. Insomniac also organizes drum and bass and dubstep-oriented events under the brand Bassrush, Hardstyle events under the brand Basscon and trance festivals under the brand Dreamstate.

Overview and partnerships

By contrast to other promoters, Insomniac and its founder Pasquale Rotella places a larger emphasis on fan experiences during its events, as opposed to focusing on profits and ticket sales; Rotella has contended that music festivals do not require "big acts who sell out arenas", going as far as to praise the annual Burning Man festival for being an event with "no talent" at all.

In June 2013, Insomniac announced a number of partnerships; including one with Dick Clark Productions to produce a dance music awards show, and a major "creative partnership" with Live Nation that would allow Insomniac to take advantage of Live Nation's resources, while still retaining autonomy and creative control over its events. While specifics of the deal were not revealed, Rotella emphasized that the deal was not an acquisition, as had been speculated.

Laura Newton founded Ground Control in February 2011, where at every Insomniac festival, a group of 50-100 compassionate and proactive young adults works together to provide a unique and exceptional service for our guests. They lend a helping hand and a friendly face to anyone in need, as well as peace of mind for staff and attendees. They offer support in any situation without judgment and with only your best interests in mind.

Insomniac Records

Insomniac Records
Founded	2014 (2014)
Founder	Pasquale Rotella
Status	Active
Distributor(s)	Interscope Geffen A&M
Genre	Electronic dance music
Country of origin	United States
Official website	InsomniacRecords.com

In May 2014, Insomniac announced the formation of Insomniac Records, an EDM record label created in partnership with Interscope Geffen A&M. The label will aim to attract both "undiscovered" and "established" producers; Arty was announced as the first artist to be signed to the label.

Events

• Audiotistic
• Beyond Wonderland
• Countdown
• Crush (SoCal, SF, Phoenix, Dallas)
• Dreamstate
• Electric Daisy Carnival (Las Vegas, New York, Orlando, Brasil, Mexico, UK)
• Electric Forest
• Escape Halloween
• Nocturnal Wonderland
• Together as One (discontinued)
• Twelve31
• WerNRG
• White Wonderland (discontinued)

Club Events

• Create Nightclub
  • Noize Fridays
  • Arcade Saturdays
• Exchange LA
  • Awakening Fridays
  • Inception Saturdays

Related media

• Electric Daisy Carnival (2000 album)
• Electric Daisy Carnival, Vol. 1 (2010 album)
• Electric Daisy Carnival Experience (2011 film)
• "Under the Electric Sky" (2013 film)

See also

• Live Nation
• Electronic dance music
• SFX Entertainment

External links

• Official website
• Insomniac Records website