Leader Price

Leader Price

200px
Type	Société anonyme
Industry	Retail
Founded	1989
Founder	Jean Baud
Headquarters	Gretz-Armainvilliers, France
Area served	France Belgium Poland
Key people	Jean-Charles Naouri (CEO)
Products	Leader Price Prix Gagnant Leader Bio Leader Price Equitable Fine Ligne Leader Price Kids Sélections de nos régions
Parent	Groupe Casino
Website	leaderprice.fr

Leader Price (full name: Société S.A. Leader Price Holding), is a French discount store chain of the Groupe Casino, headquartered in Paris, France.

History

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.

Leader Price around the world

Country	First store	Stores
France	1988	558
Martinique	1994	8
Belgium	1997	9
Guyane	2009	1
Cameroon	2011	1
Vanuatu	2011	1
Guinea	-	1
Togo	-	1
Cape Verde	-	1
Mauritania	-	1
Serbia	2015	1

External links

• Leader Price (French)
• Leader Price Belgium (French)
• Leader Price Martinique (French)
• Leader Price Argentina (Spanish)