Lowes Menswear

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Lowes Menswear
Industry Retail
Founded 1898
Founder William Lowe
Headquarters Sydney, Australia
Number of locations
  • Increase 187 (2014)
  • 130 (2003)
Area served
Australia; New Zealand
Key people
Hans Mueller (MD)
Products Clothing
Revenue A$200 million (2003)
Number of employees
1,400 (2003)
Website Official website

Lowes Menswear, also known as Lowes-Manhattan and Lowes Manhattan,[1][2] is a private, family-owned,[3] Australian menswear chain established in 1898 by William Lowe.[4] Expansion of the company from a single store in 1948 to a nationwide chain took place under Hans Mueller, an Austrian Jewish refugee who came to Australia via Shanghai, and his wife Gertie.[1][5] As of 2006, Mueller was the company's managing director.[6]

Lowes primarily sells workwear, suits, clothes for larger men, and schoolwear, with lesser sales in ladieswear, surfwear, and boyswear.


Operations

As of February 2014, the Lowes chain included 187 shop locations across all Australian states and mainland territories; this is a 40% increase from the 130 stores in the chain in 2003.[4] The largest of the chain's stores, in 2003, was located in Townsville.[4] As of 2003, the company employed 1,400 people and an annual revenue of A$200 million.[4]

The three main shops in New South Wales include Westfield Miranda, Bankstown, and Wynyard (located in Sydney's central business district). Lowes' head office and warehouse is located in Arncliffe.

Lowes had an internet presence in 1998, having deployed a web solution based on the NetCommerce platform from Creative Digital Technology.[7]

Koala Clothing, a clothing manufacturer and wholesaler established in 1890, is among Lowes' suppliers.[2]

Advertising

They are known for their use of past and present rugby league personalities in their commercials, most notably Paul Sironen, Paul Vautin, Daryl Brohman and Mark McGaw. Their television ads proclaiming you could good priced, quality clothing "At Lowes" became famous in Sydney during the 1980s and 1990s. Imre Salusinszky is a model for the brand's $99 suit.[8]

Recognition

In 2002, Lowes was recognized as "National Employer of the Year" by the Australian Retailers' Association.[9]

References

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External links

Further reading

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