MTV Europe

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MTV Europe
MTV logo
Launched 1 August 1987
Owned by Viacom International Media Networks
Broadcast area Europe
Headquarters London, United Kingdom
Prague, Czech Republic
Warsaw, Poland
Website http://www.mtv.tv

MTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on 1 August 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent. Today, the channel only serves a selection of European countries as MTV Networks Europe began to regionalise its network in 1997.

MTV Europe was begun under a co-operative agreement between Viacom and BT, which lasted until 1991 when Viacom took over full ownership.[1] MTV Europe is wholly owned and operated by MTV Networks Europe.

Since its premiere, MTV revolutionized the music industry. Slogans such as "I want my MTV" became embedded in the concept of the VJ was popularized, the idea of a dedicated video-based outlet for music was introduced, and both artists and fans found a central location for music events, news, and promotion. MTV has also been referenced countless times in popular culture by musicians, other TV channels and shows, films and books.

History

1987-1997 - One MTV for the whole of Europe

From its launch in 1987 and until its break-up into different MTV stations across Europe in 1997, MTV Europe became famous for its VJs who came from all over Europe (plus Pip Dann, a New Zealander), who used to introduce videos and programs round the clock in English.

  • MTV Europe launched on the 1st of August 1987 from Amsterdam, Netherlands with a live performance from Elton John and was transmitted from AirTV in Camden Town, London.
  • MTV Europe always had its Transmission Centre in London - having been launched in August 1987 from the Chrysalis TV owned Air TV facility.

1997-2010 - The regionalization of MTV in Europe

In 1997, MTV Networks Europe began to regionalize its MTV feed in a number of areas in Europe.

  • In March 1997, MTV Central (Central as in Central Europe) was launched as a German-speaking MTV music channel available in Germany and Austria. It was initially broadcast out of Hamburg before moving to Munich and finally Berlin. MTV Central later was renamed MTV Germany.
  • On 1 April 2002, the channel re-branded as 'MTV European'. In August 2007, it moved its editorial base from London to Warsaw, Poland, though still beaming its signal from MTV Networks Europe's London headquarters.

2010-present

  • Prior to 1 August 2010, MTV Europe provided a unique mix of popular culture programming along with music videos.
  • As of 1 August 2010, MTV Europe has controversially removed its core music programming and replaced it with reality based programming from MTV US.[2][3]
  • MTV Europe is aimed at viewers aged around 16-35, it reaches more than 100 million households in 43 territories.
  • The channels broadcast centre is located in Prague, Czech Republic[4] (previously London) and programming produced at MTV Networks headquarters in Warsaw, Poland.
  • In July 2011, MTV Europe rebranded its channel utilizing a new logo and idents.
  • In August 2012, MTV Europe suspended from programing all of the broadcast charts.
  • In January 2013, three charts are back on MTV Europe - Hitlist UK, Base Chart and Dance Floor Chart
  • In Summer 2015, MTV Europe rebranded the channels identity focusing on MTVBump.com initiative and allowing more social friendly idents created by MTV viewers.

Distribution

Free-to-air satellite transmissions

MTV Germany was available FTA on Astra 19,2E, but it became encrypted on January 1, 2011. So now the only FTA transmissions are the Italian MTV-channels on Eutelsat 12 West A.

Shows

Local

Award Shows and Live Music Specials

Pan-International

Former shows

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Past VJs

Logos

  • MTV First logo (1987-2011)

  • MTV New logo (2011–present)

See also

References

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External links

  1. ↑ Viacom Gets MTV Europe - New York Times
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