Pirouline

Pirouline is a brand of rolled sweet wafer biscuit, made by the DeBeukelaer Corporation in the United States.

History

The DeBeukelaer family started making biscuits in Belgium in 1860. Peter DeBeukelaer, a descendant of the original founders in Belgium, founded the DeBeukelaer Corporation in 1984, when he established a cookie factory in Madison, Mississippi.

BAKING ROOTS

• 1860 - Founded 1st Biscuit and Wafer company in Belgium
• 1885 - Recognized at World Fair in Antwerp
• 1888 - Started the DeBeukelaer Baking School
• 1978 – The Pirouline Swirl becomes a licensed trademark of DBC Corporation
• 1984 – Peter moves family to America to share his Heritage and begins producing Pirouline®
• 1989 – Crème de Pirouline innovation introduced
• 2007 – DBC opens state of the art production facility
• 2008 – 100 calorie Crème de Pirouline Launched
• 2009 – Launched 3.25 oz tin of Crème de Pirouline
• 2010 – 4th generation baker joins the company.

Production

Pirouline made its debut in 1984. A hollow rolled European style wafer with a trademark helical swirl, it was lined with chocolate.

In 1987, the biscuit was filled with a chocolate hazelnut creme filling. Over the years, there have been many flavors of creme - French vanilla, strawberry, pumpkin spice, dulce de leche, and lemon.

The most popular Pirouline is a rolled toasted wafer lined with dark chocolate. The other variety, called "Creme de Pirouline," has the rolled wafer lined with a cream filling rather than chocolate (which comes in chocolate hazelnut, French vanilla, and double chocolate varieties).

Originally sold in a 14 oz tin, the chocolate lined biscuits are always sold in boxes, while the cream-filled are sold in cans.

External links

• Company website