The Brand Trust Report
| Author | N. Chandramouli[1] |
|---|---|
| Country | India |
| Language | English |
| Publisher | Trust Research Advisory[2] |
|
Publication date
|
Annual (2013 Edition published in January 2013) |
| Media type | Print (Hardcover) |
| Pages | 187 (2013 Edition) |
| ISBN | 978-81-920823-4-9 (2013 Edition) |
The Brand Trust Report, India Study is an annual study by N. Chandramouli based on a primary research conducted across Indian cities based on a proprietary 61-attribute "Trust Matrix". The research studies trust attitudes and preferences of brand influencers and also lists the most trusted brands in India. The research report is available in hardcover.
Contents
Reports
2011
The Brand Trust Report, India Study, 2011 (ISBN 978-81-920823-0-1) researched 2310 influencer-respondents and generated 10,00,000 datapoints and 16,000 unique brands from over 10,000 hours of fieldwork conducted in nine cities.[3][4] Of the 300 Most Trusted brands [5] listed in the report, Nokia was India's Most Trusted Brand. The other brands in the top 10 were Tata, Sony, LG, Samsung, Reliance, Maruti Suzuki, Life Insurance Corporation, Airtel and Titan.[6]
2012
The Brand Trust Report, India Study - 2012 (ISBN 978-81-920823-1-8) was conducted in 15 cities with 2718 influencer-respondents and the report generated 17000 unique brands. The Brand Trust Report - 2012 listed India's 1000 Most Trusted Brands and Nokia was ranked India's most trusted brand in 2012 followed by Tata ranked 2nd and LG ranked 3rd.[7]
2013
The Brand Trust Report, India Study - 2013 (ISBN 978-81-920823-4-9) was a result of a research conducted across 2505 influencers from 16 Indian cities generating 3 million data-points. The Brand Trust Report - 2013 lists 1100 Most Trusted brands [8] from 211 categories [9] from among the 19000 unique brands generated in the study. Nokia was ranked as India's most trusted brand for the third consecutive year.[10] Anna Hazare ranked as India's most trusted personality and Kiran Bedi as the most trusted female personality.[11]
2014
Samsung overtook Nokia to become India's most trusted brand in 2014. Nokia was listed fifth in the list. Sony, Tata and LG were the other brands in top 5.[12]
2015
The Brand Trust Report, India Study – 2015 (ISBN 978-81-920823-8-7) is the fifth release of the annually conducted report that ranks India's most trusted brands on the basis of primary research based on the proprietary 61-attributes of Brand Trust Matrix. This research studied 2373 consumer-influencers across 16 cities, and produced nearly 5 million data points and 19,000 brands, making it the most comprehensive study on Brand Trust across the globe.[13]
See also
- Decoding Communication - Another book by N. Chandramouli
References
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- ↑ http://www.business-standard.com/india/news/nokia-tata-top-brand-anna-pips-sachin-salman-big-b/462295/
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- ↑ http://www.dnaindia.com/money/report-samsung-beats-nokia-to-become-india-s-most-trusted-brand-of-2014-1958354
- ↑ Lua error in package.lua at line 80: module 'strict' not found.
