Totes McGoats
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| Totes McGoats | |
|---|---|
| First appearance | October 14, 2015 |
| Information | |
| Species | Goat |
| Gender | Male |
Totes McGoats is the environmental mascot of Niagara Falls, New York. Portrayed as a goat, it rose to national prominence in 2015 as the mascot of the city's recycling program.[1][2][3][4]
Lackluster recycling statistics in the city prompted the city to find a way to improve on its four percent recycling rate, at the time the worst in Western New York, according to the Investigative Post.[5] In response, the mascot was invented by Brook D'Angelo, coordinator of the city's Solid Waste Education and Enforcement Team, as a way to promote recycling.[6]
While the mascot has since evolved into an internet meme, it has been compared with other civic promotional campaigns, including Smokey Bear and Woodsy Owl.[7]
See also
References
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