Twiglets

Twiglets are a wheat-based snack with a "distinctive knobbly shape" similar to that of a small twig. The taste of Twiglets derives from the yeast extract used in its coating, and has been compared to that of Marmite. They are marketed in the United Kingdom and packaged in 24 g, 45 g, 105 g and 150 g bags and in 200 g tubs.

History

Originally launched in 1932 by Peek Freans, Twiglets are now made in Aintree by United Biscuits subsidiary Jacob's. In the early 1990s, a range of tangy Worcester Sauce Twiglets was introduced. These were not as popular as the original flavour and had been withdrawn by the end of the decade.

In the media

• Twiglets are the favourite snack of British comedian Justin Lee Collins, footballer Ian Wright, Prime Minister David Cameron, and chef Nigella Lawson.
• In the episode Do-It-Yourself Mr. Bean, Mr Bean runs out of Twiglets at his New Year's Eve party and substitutes real twigs coated with Marmite.
• Twiglets were a frequent gag reference on the original UK version of the TV game show Whose Line Is It Anyway?.
• An internet meme was created from Justin Bieber eating a Twiglet on the Alan Carr talk show.
• In season 1, episode 3 of the UK TV series Spaced, Simon Pegg's character Tim states "I'm not supposed to eat Twiglets" because "they make me violent".