WMGM (FM)

For the New York City station that once held this callsign, please see WHTZ.

WMGM

City of license	Atlantic City, New Jersey
Branding	103.7 WMGM Rocks
Slogan	If It Rocks, We Play It
Frequency	103.7 (MHz)
Format	Mainstream Rock
ERP	50,000 watts
HAAT	106 meters
Class	B
Facility ID	61100
Callsign meaning	former call letters of 1050 AM in New York City, which was once co-owned with Metro Goldwyn Mayer
Owner	Longport Media LLC
Sister stations	WBSS, WOND, WTKU-FM, WWAC
Webcast	Listen Live
Website	1037wmgm.com

WMGM (103.7 WMGM Rocks) is a radio station based in Atlantic City, New Jersey playing mainstream rock. WMGM serves most of southern New Jersey from Toms River to Cape May. Its studios are in Linwood, New Jersey and its transmitter is in Pleasantville, New Jersey.

History

103.7 first signed on June 14, 1961 as WOSJ, later as WMGM. The 1960s featured an automated Top 40 format, while in the early 1970s an automated "progressive rock" format was initiated along with the new name "Rock 104." After a short period of playing hours-long pre-recorded programming (which some listeners noticed due repeated song order), the station went "live" with DJs like Steven Bryant (later of QVC & Ron Popiel TV pitches), Terry Price (later Terry Alan on other stations) and Jimmy Earle, among others. In the mid-70s, the station moved its offices and studios (along with its AM sister-station, WOND) from Pleasantville to Linwood, NJ, and changed its format to automated "beautiful music" before returning to a more standard rock format after its "your beautiful island" music could not beat out the similar and established "dentist office" format of WFPG-FM. From 1983-1987 Rock 104 had radio announcers who were called the Rock 104 Air Force. They were consisted of Thomas "Tommy" McNally, Katherine "Kathy" Knolls, Mark Didia, Mike Boyle, Marc Daniels, Russell "Russ" Egan, Ellis B. "Bruce The Bear" Feaster, Alan "Al" Branca, with "The Mudman", and Karen "K.C." Chamberlain, the original staff going live. Karen Chamberlain left in 1988 to marry George O'Toole and gave birth to actress/model, Chelsea O'Toole.

In 1987, WMGM switched to a CHR and CR format as "104/MGM, The Hottest Hits" A short time later, in August 1991, WMGM became "Sunny 104," with an adult contemporary format, which evolved into a 70's format by 1995, with "Classic Hits 103.7" being used by February 1997.

In February 2000, WMGM became "103.7 The Shark" with a classic rock format.

Both Barbara "Barb" Larue and Sean Patrick have been in the market for 10+ years on several rock stations.

On August 17, 2011, The Shark became "103.7 WMGM Rocks" with a Mainstream Rock format.

The station's on air staff includes Matt Murray, Sean Patrick, Moon, April, Karle, and Haley.

External links

• Official website
• Query the FCC's FM station database for WMGM
• Radio-Locator information on WMGM
• Query Nielsen Audio's FM station database for WMGM