Yoann Lemoine

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Yoann Lemoine
File:Woodkid-Rock im Park 2014- by 2eight DSC0275.jpg
Yoann Lemoine performing live in 2014
Background information
Also known as Woodkid
Born (1983-03-16) 16 March 1983 (age 42)
Origin Lyon, France
Genres
Occupation(s)
  • Music video director
  • graphic designer
  • singer-songwriter
Instruments Vocals
Years active 2006–present
Labels Green United Music
Associated acts Woodkid

Yoann Lemoine (born 16 March 1983) is a French[5] music video director, graphic designer and singer-songwriter.[6] His most notable works include his music video direction for Katy Perry's "Teenage Dream", Taylor Swift's single "Back to December", Lana Del Rey's "Born to Die" and Mystery Jets' "Dreaming of Another World".[6]

Lemoine is also a neofolk musician, going by the stage name Woodkid.[7] On March 28, 2011, Woodkid released his first EP Iron EP,[citation needed] and on March 18, 2013, he released his first album titled The Golden Age, which is an autobiographical record.[8]

Life and career

Yoann Lemoine was born in Lyon to a mother of Polish-Jewish origin.[9] He studied illustration and animation at the Emile Cohl School, where he completed his diploma with honors. He then left for the UK to follow a silk screen printing process course at Swindon College. In 2004 Yoann moved to Paris. After a brief experience at H5, he joined Luc Besson's crew and worked on the project Arthur and the Invisibles for a year. In 2006 Yoann directed a series of roughs for Sofia Coppola's Marie Antoinette.[10][11]

In June 2010, he received 5 Lions for his AIDS Awareness campaign Graffiti at the Cannes Lions Advertising festival.[12]

Lemoine's films are produced by Iconoclast.[13]

In 2012, Lemoine received the award for Best Director of the Year at the MVPA Awards in Los Angeles [14] and was nominated for 6 MTV Video Music awards for his videos for Lana Del Rey, Drake, and Rihanna [15]

As Woodkid

File:Woodkid zurich 2013.jpg
Woodkid performing at the Kaufleuten in Zurich, 2013

One explanation as to why Lemoine became a musician is that guitarist Richie Havens gave him a ukulele during a video shoot he was directing.[16]

Woodkid released the Iron EP on March 28, 2011.[citation needed] For the music video for the single "Iron" (composed by Yoann Lemoine), he collaborated with English model Agyness Deyn.[17] The song was featured in trailers for Ubisoft's Assassin's Creed: Revelations[18] and the film Hitchcock, as well as the TV series Teen Wolf.

On October 6, 2011 during a live performance in Brussels he performed a cover of the Katy Perry song "Teenage Dream" [19] (whose official video he directed).

On October 15, 2011 he sang on stage with Lana Del Rey in New York City.[20][21] He co-created the video for her song "Born to Die".[22]

He performed at the London Jazz Festival on 15 November 2012.[23]

The French couture brand Dior Homme's fall-winter 2013 collection, "A Soldier on My Own," was inspired by Woodkid's "Iron", and is named after a phrase in the lyrics. The song was used as the soundtrack of the show.[24]

File:Woodkid and Philip Glass.jpg
Woodkid and Philip Glass after their conference about New York Minimalism at the Opera de Saint Etienne in 2014

On December 15, 2012, Lemoine announced he was beginning recording of his debut album, to be named The Golden Age.[25] It was released on March 18, 2013 through independent label, Green United Music. Lemoine released the official album cover through a video he created himself on December 14, 2012[26] and released the album's corresponding tracklisting one week later on December 21 on his official Facebook page.[27]

"Run Boy Run" was directed by Lemoine himself[28] and was used in several O2 and Science Channel adverts (those voiced by Sean Bean).[29] [30] It was also used in the teaser trailers for the BBC's series Musketeers, in January 2014.[31]

The music video for "Run Boy Run" was nominated for Best Short Form Music Video at the 2013 Grammy Awards. The song was also used in the trailer for the game Dying Light.

"Run Boy Run" and "I Love You" were featured on the soundtrack of the 2014 film Divergent.

During his Golden Age tour, Woodkid performed at the London Brixton Academy with the BBC Orchestra in November 2013,[32] and was invited by the Montreux Jazz Festival to perform for the second time with the Sinfonietta de Lausanne at the Stravinsky Auditorium.[33] The Golden Age tour performances were marked by a well-coordinated light show and visual projections that included imagery from his music videos.[34]

In January 2014, Lemoine / Woodkid was invited to give a performance and talk about the New York minimalist movement with Philip Glass by the Opéra and Museum of Modern Art of Saint Etienne.[35]

In February 2014, Woodkid received the award for best stage performer at the French equivalent of the Grammy Awards, Les Victoires de la Musique.[36]

In 2014, Woodkid / Lemoine worked as creative director for Pharrell Williams' 24 Hours of Happy music video concept, seen more than 600 million times on YouTube.[37][38]

He also served as creative director of the video campaign for John Legend's album Love in the Future, produced by Kanye West, including videos for "Who Do We Think We Are", directed by Paul Gore[39] and Made to Love, directed by Daniel Sannwald.[40]

In April 2014, Woodkid performed at Coachella.[41]

On June 26, 2014, Woodkid opened the Montreal International Jazz Festival with a free outdoor concert to an audience of 100,000+.[42]

In July 2014, Ubisoft released its second cinematic trailer for Assassin's Creed Unity, where "The Golden Age" was played.

In August 2014, Woodkid performed at the FM4 Frequency Festival in Austria.

He also directed Pharrell Williams's Coachella show, featuring Jay Z, Gwen Stefani, Usher, Pusha T, Busta Rhymes, and Puff Daddy.[43]

The Cavaliers Drum and Bugle Corps featured "Run Boy Run" as part of their 2015 repertoire, entitled "Game On".

Discography

Albums

Title Album details Peak chart positions Certifications
FRA
[44]		 AUT
[45]		 BEL
[46]		 GER
[47]		 NLD
[48]		 SWI
[49]		 UK
[50]		 US
[51]
The Golden Age
  • Released: 18 March 2013
  • Label: Green United Music
  • Format: CD, digital download, Double LP
 2 13 6 8 23 4 38 133

Desierto (Original Motion Picture Score)

Extended plays

Title Album details Charts Certifications
FRA
[44]
Iron EP[citation needed] 110
Run Boy Run (Remixes)
  • Released: 21 May 2012
  • Label: Green United / Island Universal
  • Format: CD, digital download, vinyl
 31

Singles

Title Year Peak chart positions Certifications Album
FRA
[44]		 AUT
[45]		 BEL
[46]		 GER
[47]		 SWI
[49]		 UK
[50]
"Iron" 2011 29 — 21 — — 94 The Golden Age
"Run Boy Run" 2012 52 39 93 11 60 44
"I Love You" 2013 22 — 67 61 — —
"The Golden Age" 131 — — — — —
"Never Let You Down"
(featuring Lykke Li)		 2015 118 — — — — — The Divergent Series: Insurgent
"Volcano" — — — — — —
"Land of All" 2016 86 — — — — — Desierto - Original Soundtrack

Music videos

Year Song
2011 "Iron"[17]
2012 "Run Boy Run"
2013 "I Love You"
2014 "The Golden Age"

Videography as director

Year Artist(s) Song
2008 Yelle "Ce Jeu"[55]
2009 Nolwenn Leroy "Faut-il, faut-il pas ?"[56]
2009 Moby "Mistake"
2010 Katy Perry "Teenage Dream"[57]
2011 Taylor Swift "Back to December"[58]
2011 The Shoes[59] "Wastin Time"[60]
2011 Lana Del Rey "Born to Die"[61]
2012 Drake, Rihanna "Take Care"[62]
2012 Lana Del Rey "Blue Jeans"
2013 John Legend "Made to Love"
2014 Black Atlass "Jewels"

Awards

  • 2009: Cannes Lions Advertising Festival – ‘Tiji’ – Silver – Best Film[63]
  • 2010: Eurobest European Advertising Festival – ‘Aides Graffiti’ – Bronze – Best Film[64]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Bronze (2) – Cyber[65]
  • 2010: Cannes Lions Advertising Festival – ‘Aides Graffiti’ – Gold (2) – Best Film – Viral[65]
  • 2012: UK Music Video Awards – "Born to Die" – Best Pop – International. The video he produced for "Blue Jeans" was also a nominee for the same award.[66]
Grammy Awards

The Grammy Awards are held annually by the National Academy of Recording Arts and Sciences. Yoann has 2 nominations.

Year Recipient/Nominated work Award Result
2013 "Run Boy Run" Best Music Video Nominated
2015 "The Golden Age" (with Max Richter) Nominated

References

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External links

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  18. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  19. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  20. ↑ Woodkid and Lana Del Rey performing "Iron" in NYC (Highline Ballroom) on October 15, 2011. YouTube (2011-10-15). Retrieved on 2012-01-22.
  21. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  22. ↑ Lana Del Rey – Born To Die. YouTube (2011-12-14). Retrieved on 2012-01-22.
  23. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  24. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  25. ↑ The Golden Age :.... Facebook. Retrieved on 2012-01-22.
  26. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  43. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  48. ↑ Lua error in package.lua at line 80: module 'strict' not found.
  49. ↑ 49.0 49.1 Lua error in package.lua at line 80: module 'strict' not found.
  50. ↑ 50.0 50.1 Peak chart positions for albums in the United Kingdom:
    • All except 30 Seconds to Mars: Lua error in package.lua at line 80: module 'strict' not found.
  51. ↑ http://www.billboard.com/artist/431518/woodkid/chart
  52. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  59. ↑ THE SHOES | Gratis muziek, tourneedata, foto's, video's. Myspace.com (2011-12-08). Retrieved on 2012-01-22.
  60. ↑ The Shoes – Wastin Time On Vimeo. Vimeo.com. Retrieved on 2012-01-22.
  61. ↑ Lua error in package.lua at line 80: module 'strict' not found.
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  65. ↑ 65.0 65.1 Lua error in package.lua at line 80: module 'strict' not found.
  66. ↑ 2012 UK MVA Nominations. ukmva.com. Retrieved October 8, 2012
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