YSL Records
| YSL Records | |
|---|---|
| 180px
The official logo for YSL Records
|
|
| Founded | 2016 |
| Founder | Young Thug |
| Distributor(s) | |
| Genre | |
| Country of origin | United States |
| Location | Atlanta, Georgia |
YSL Records (also known as Young Stoner Life and Young Slime Life) is an Atlanta-based record label worth 25M founded by Atlanta-based rapper Young Thug.[1] The company is a subsidiary under 300 Entertainment.[2] Its artists include Gunna,[3] Lil Keed, Lil Duke, Slatt Aero, and more . Several contemporary rappers, such as Lil Uzi Vert, Lil Baby, 1MA Shay and Lil Gotit have expressed allegiance to YSL, but are not contractually signed.
Contents
History
The label was announced on November 15, 2016, through a video Young Thug had posted on his Snapchat showcasing his new office. [4]The video also includes a speech by 300 Entertainment co-founder, Kevin Liles, praising the new label[5] In 2017 YSL announced its first signee, fellow Atlanta native Gunna who was also being courted by Thug's mentor and former label Gucci Mane & 1017 Brick Squad Records. [6]During a string of mixtape releases that year, the label would announce further signees to the label with Youngboy Never Broke Again signing a 5-album joint venture deal with YSL and Atlantic Records after opting against signing with Birdman's Cash Money Records, Lil Duke would also join the label alongside Thug's sisters Dolly and HiDoraah.[7]
April 27, 2018 NBA Youngboy released his first project under the label titled Until Death Call My Name, the next official release under the label was August 17, 2018 with Slime Language featuring the newer signees to the label alongside Thug & Gunna, Youngboy was not featured on the collective project due to the continued success of his debut album. Drip Harder a collaborative mixtape by American rappers Lil Baby and Gunna was released on October 5, 2018, under YSL Records (Gunna), Quality Control Music, Motown and Capitol Records (Lil Baby).
Gunna released Drip Or Drown 2 on February 22, 2019 under the label after releasing the single "One Call" along with the video.[8]
Lil Keed released his debut studio album Long Live Mexico on June 14, 2019 under the label after releasing the singles "Oh My God", "Proud Of Me", "Pull Up".[9][10]
Current roster
| Act | Year Signed | Releases (under the label) |
|---|---|---|
| Young Thug | 2016 | 9 |
| Lil Duke [11] | 2016 | 7 |
| Gunna[12] | 2017 | 5 |
| Dolly | 2017 | 1 |
| HiDoraah | 2017 | 1 |
| Strick | 2017 | 1 |
| Young Jordan[13] | 2017 | 1 |
| T-Shyne | 2017 | 2 |
| Nechie | 2017 | 1 |
| Cheat Code | 2017 | 1 |
| RaisedReal Jett | 2017 | 1 |
| Money Game Boo | 2017 | 1 |
| YSL Fargo | 2017 | 5 |
| Lil Keed | 2018 | 2 |
| Unfunk | 2019 | 1 |
| Karlae | 2019 | 0 |
Culture
Many popular rap artists own YSL chains, usually given to them by Young Thug. Lil Uzi Vert,[14] Drake,[15] Lil Baby,[16] and Lil Gotit[17] all have YSL chains. The official YSL Records Instagram page created a large stir after announcing a project titled Slime Language, which ended up being a compilation album by YSL Records.
References
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